Try, try, try - when we start something, we want to understand every detail, and it was no different when creating new blends.

Different roasting styles, shades, ratios, pre/post blending,..., we really tried everything.

Blending different coffees is an art that creates new flavor profiles that are not found in coffee otherwise.

This has made us a kind of ''mixologists'', looking for a balanced sweetness, body, and acidity of a given blend with different flavor profiles.

It is important for us to make select coffee more accessible to all groups of people, as well as to businesses - when creating blends, we focused on pricing them so that they were more affordable without sacrificing quality.